The 64th Annual Primetime Emmy Awards delivered more
audience than last year's ceremony. The Sunday, September 23 telecast
pulled in an average of 13.2 million total viewers, up 6% compared to
the 2011 show that attracted the smallest audience for the annual event
since its 2008 broadcast.
The bad news was, however, the ratings dipped in the key ad demo of
adults ages 18 to 49. Posting a 3.8 rating in the coveted demo, it
dropped 10% from last year and tied the 2008 broadcast for an all-time
Emmys low.
Just like last year, the 2012 Emmy Awards went head-to-head with an NFL
game on NBC. The game between the Patriots and the Ravens topped last
night's programs in adults 18-49 demo with a 8.1 rating.
Hosting this year's Emmy was Jimmy Kimmel
who pulled some pranks during the show, including kicking out his
parents after losing the outstanding variety show prize. Speaking after
the event, "Jimmy Kimmel Live!" co-head writer Molly McNearney revealed Kimmel's parents "had no idea that was coming."
"We wanted to make sure that did not get out, and they did not know that
was happening. And they were genuinely surprised," said McNearney, who
is also Kimmel's fiancee. Kimmel's parents were indeed escorted out of
the venue by the security, but were later guided back to their seats.
Dishing on the opening sketch that featured naked Lena Dunham, McNearney confirmed the "Girls" actress was in the nude during the filming. "God love her, she really is an angel on earth," the writer gushed.
She went on sharing, "It was her idea to be completely naked. She might
be an exhibitionist. We offered her a [flesh-colored] bra to wear, which
is typically what you do in these situations, but she was like, 'No, I
don't need it. It will be easier for you to blur if you don't have to
blur around a bra strap.' I think she's pretty experienced in nudity on
TV, so she knew how to do it."
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