Those who are unable to watch any of Jay-Z's
eight concerts at the Barclays Center in Brooklyn need no worry. They
will be able to catch his performance at the brand-new
multi-million-dollar complex in high quality via a live streaming on
YouTube this weekend at 9:30 P.M. ET.
The Hov officially announces that his sold-out gig on Saturday, October 6
will be broadcast online via his Life + Times channel. In addition to
celebrating the launch of the new YouTube channel, the live streaming
will mark the end of his eight-day concert to christen the new sport
center.
The new YouTube channel itself will be like a television network that
provides original video materials and monetizes through ads. It will be a
place for the rap mogul "to showcase the breadth of his interests, from
fashion, architecture, music, style, food, consumables, electronics,
and so forth."
"His philosophy has always been to do things out of the box, do them
first, do them in a surprising way," says his collaborator, IconicTV
co-founder and chief creative officer Michael Hirschorn. "I think that's
one of the main reasons he has kept his brand as fresh and robust as he
has because he's constantly surprising the public with what he's
doing."
"We're approaching this channel and programming it, not at the level of
an MTV or a BET - at least, not yet - but really programming it as a
real channel that will have regular content, some featuring him, some
under his creative direction, but that when he wants to reach his
audience, he's no longer going to have to go through an intermediary to
get to that audience."
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