REUTERS
A man walks past the main office of Samsung Electronics in Seoul December 8, 2010.
Samsung Electronics 
Co. estimated Friday its third-quarter operating profit nearly doubled 
from a year earlier to an all-time high, likely driven by strong 
smartphones sales that offset weak semiconductor orders. 
The company's earnings preview 
estimated July-September operating income at 8.1 trillion won ($7.3 
billion), compared with 4.25 trillion won in the year-earlier period. 
The operating profit beats the 
market consensus of 7.6 trillion won according to a poll of 26 analysts 
by FnGuide Inc., a financial information provider. It also is 21 percent
 growth from its previous record high posted in the April-March quarter. 
The world's largest maker of 
mobile phones, memory chips and TVs estimated its quarterly revenue at 
52 trillion won, a 26 percent growth from a year earlier. 
Shares of Samsung opened 0.2 
percent higher in Seoul after the preliminary earnings announcement. 
Samsung will announce its full quarterly results including net income 
and breakdown figures for each division toward the end of this month. 
Analysts believe Samsung's IT and 
Mobile Communications team that sells smartphones, media players and 
tablet computers generated almost 70 percent of its operating income in 
the last quarter. 
Since 
October 2011, the South Korean firm renewed its all-time high figure for
 operating profit every quarter, as runaway demand for its 
Android-powered smartphones outweighed weak orders of memory chips and 
thin margins in television sales. Samsung surpassed Apple and Nokia in 
annual smartphone sales for the first time in 2011, according to 
Strategy Analytics. 
Nomura Securities estimates 
Samsung sold 60 million smartphones in the three months ending September
 30, including 18 million units of the Galaxy S III. That is above 50 
million smartphones that Samsung is believed to have sold in April-June.
 The company does not update its quarterly smartphone sales to public. 
Its record-setting profit is 
expected to halt, however, as fourth-quarter bottom line is likely to 
decline with seasonally weak demand for semiconductors and increased 
marketing spending to compete with rival mobile phone makers. New 
smartphone models from Apple, Motorola, Nokia and LG Electronics are 
jostling for attention in fall and winter and will call for larger 
handset subsidies to attract consumers. 
Samsung is also trying to overturn
 the U.S. jury's August verdict that it should pay Apple $1 billion for 
patent infringements. The judge's decision is expected in December. 
But a bigger threat to Samsung's 
earnings will be the handset price war, analysts said. High-end 
smartphone sales that fueled Samsung's earnings growth since last year 
may not be as lucrative next year because competition with Apple could 
pressure margin and the smartphone adoption in the developed countries 
matures.  
“The price competition in the 
high-end smartphone is top risk,” Nomura analyst Marcello Ahn said. “The
 high-end smartphone market is split between Samsung and Apple, with 
their operating profit margins staying high at 30 - 50 percent at 
present. Going forward, if price competition between the two 
intensifies, we think smartphone margins may decline at a pace faster 
than our expectation.” 
The 
slow revival in the global economy as well as the persistent debt crisis
 in Europe could delay a revival in the personal computer industry, 
crippling sales of memory chips.
No comments:
Post a Comment